The Corridor at University Town center
A New Era for Wichita Falls
Transforming Wichita Falls’ legacy mall into a modern, mixed-use district blending retail, residential, and lifestyle destination.
The Numbers Behind the Vision
Forward Wichita Falls is unlocking over 60 acres of premier retail real estate for a transformative redevelopment. Explore the metrics that show why this site is positioned for success.
668,000+
Sq. Ft. Under Roof
$483M
In unmet retail demand
200,000+
Trade Area Population
From civic leadership to commercial partners, there’s strong support driving this redevelopment forward.
This is a once-in-a-generation opportunity to reposition Wichita Falls for sustainable growth.
The Sikes Senter property allows us to meet the evolving needs of our residents and retailers alike.
Transforming Sikes Senter Mall Into The corridor at University Town center
Our vision includes next-generation retail, multi-family residential, entertainment, and lifestyle amenities that will redefine Wichita Falls’ commercial core.
Repositioning a Legacy Property to Power Wichita Falls’ Future
The Sikes Senter Mall redevelopment is more than a facelift – it’s a complete repositioning of Wichita Falls’ most prominent commercial property. Strategically located in the heart of the city’s retail corridor, the project is designed around flexibility, long-term sustainability, and transformative economic, cultural, and social impact. Backed by strong public-private alignment, this redevelopment sets the stage for a vibrant, experience-driven destination.
Surrounded by Regional and Local Retail Powerhouses
Sikes Senter is positioned in the heart of Wichita Falls’ dominant retail corridor, adjacent to the area’s most recognizable brands.
At-a-Glance: The Opportunity in Numbers
Key figures that highlight the scale, market demand, and strategic potential of the Sikes Senter redevelopment.
34k
Cars Daily on Kell Blvd
1974
built with history
$62k
Average household income
52k
3-mile population
Visionaries Driving Redevelopment Forward
Meet the leaders guiding the transformation of Sikes Senter, bringing experience, strategy, and community focus to every phase of redevelopment.
Moriah Williams
moriah@forwardwf.com
Vicki Pratt
victoria@forwardwf.com