THE CORRIDOR AT UNIVERSITY TOWN CENTER PROJECT

Transforming one of Wichita Falls’ most recognizable corridors into a modern hub for commerce, community, and opportunity.

EASY TO REACH, IMPOSSIBLE TO MISS

Located along one of Wichita Falls’ most traveled commercial corridors, The Corridor at University Town Center project will connect retail, healthcare, education, and surrounding neighborhoods through a highly upgraded, visible and accessible destination.

The Vision

A FOUNDATION FOR WHAT COMES NEXT

The Corridor at University Town Center Project is being planned as a long-term mixed-use destination designed to support commerce, community activity, entertainment, and future private investment.

COMMERCIAL REINVESTMENT

Creating opportunities for new retail, dining, and service-oriented development that strengthens the local economy.

COMMUNITY DESTINATION

Designed to become a gathering place that supports families, visitors, events, and daily activity throughout Wichita Falls.

LONG-TERM MOMENTUM

A strategic redevelopment effort intended to attract investment, encourage surrounding growth, and support future expansion opportunities.

PROJECT DOCUMENTATION & TRANSPARENCY

Forward Wichita Falls is committed to maintaining transparency throughout the redevelopment process. Public planning documents, reports, presentations, and project materials related to the former Sikes Senter property can be accessed below.

View Documents

The Timeline

FROM REGIONAL LANDMARK TO REGIONAL OPPORTUNITY

Formerly known as Sikes Senter Mall, The Corridor at University Town Center represents a long-term reinvestment initiative focused on economic growth, redevelopment, and creating new momentum along one of Wichita Falls’ most visible commercial corridors.

PHASE 1: DUE DILIGENCE & ACQUISITION

Completed | October 2025

  • Structural engineering assessments completed
  • Environmental review completed
  • Property condition assessments completed
  • ALTA survey, title work, and appraisals finalized

  • Early redevelopment vision discussions initiated
  • Initial feasibility and opportunity exploration completed

  • Acquisition of 3111 Midwestern Parkway completed
  • Approximately $27.5M transaction finalized
  • Funding structure secured through WFEDC, 4B loan, and note

  • $300K operational funding approved
  • Funding allocated toward utilities, maintenance, and stabilization efforts

PHASE 2: OPERATIONS & STABILIZATION

Completed | November 2025

  • Operational management team established
  • Oversight structure implemented

  • Financial systems implemented
  • Recordkeeping and operational procedures created
  • Account structures finalized

  • Tenant lease renewal discussions underway
  • New leasing strategies introduced

PHASE 3: PLANNING & DESIGN

In Progress | December 2025 – July 2026

  • Interviews completed with multiple firms
  • Effectus Group selected as owner’s representative

  • Request for proposals issued for Master Plan & Design Guidelines

  • Site Investigation Report proposal process initiated

  • Site Investigation Report finalized

  • Planning and design firm interviews completed
  • Development planning partner selected

  • Planning and design process formally initiated
  • Long-term corridor vision development underway

  • Incentive structure planning underway
  • Coordination with long-term redevelopment strategy

  • “The Corridor at University Town Center” project identity adopted

  • Active discussions with development groups underway
  • Strategic interest and redevelopment alignment continuing

  • Stakeholder planning sessions completed
  • Community and project alignment achieved

  • Finalization of master development planning documents
  • Preparation for formal developer solicitation process

PHASE 4: DEVELOPER ENGAGEMENT & SELECTION

Planned | August 2026 – January 2027

  • Formal evaluation of redevelopment partners initiated
  • Review of long-term investment and activation strategies

  • Anticipated developer agreement and closing milestone

PHASE 5: CONSTRUCTION & ACTIVATION

Planned | March 2027+
(This phase is developer driven with our input)

  • Initial redevelopment lead by the chosen developer and site activation anticipated to begin
  • Long-term phased transformation of the corridor underway

Ready to Build Here?

Let’s talk about what Wichita Falls can do for your business.